The complaint is that a scarce, enormously desirable asset is not being subsidized for the personal enjoyment of “real fans.” A $60 ticket does not make the World Cup more abundant. It replaces price allocation with a lottery, then creates an aftermarket devoted to undoing the allocation.
If seeing the most popular sporting event on the planet matters to you, pay more than the next person. A lottery is not fairer because its winners have better moral branding. It is a direct subsidy to a small random group, followed by deadweight spent preventing them from trading it.